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Contemporary Mexico ‘68
México ’68 marks a milestone in graphic design worldwide, especially in Mexico where national graphic design becomes established. The goal of the Contemporary México ’68 project is for us to reengage with this design and, as with all the projects from the Patronato Ruta de la Amistad A.C. (The Board of Trustees for the Route of Friendship Ltd.), raise interest for new generations.
Through a virtual store, articles from the ’68 collection, duplicates of the Olympic promotional materials, and, as a fundamental part, the creation of new proposals inspired by different elements of ’68, that are meant to be used in daily life, are presented. |
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